Buying Behavior of the Investors towards Mutual Fund | Original Article

ABSTRACT:

Indian financial market is constantly getting aggressive. The changes in the financial instrument are required to   maintain the equilibrium in the demand aspect of the investor. Investors were need of the instrument which satisfies their objective and motto of the earning maximum return with the low risk.  Mutual fund is the solution to the investor which provides the opportunity of investing with low risk.  The proposal provides new insight to the investor. The data was collected from the people living in Udaipur. A sample of 201 was considered for applying various tests. The reliability and Validity of the data is checked to apply various test like Factor analysis, Regression, Correlation. The research focuses on various factors like liquidity, alertness, experience and demographic.  The study concluded that people are aware about the mutual funds still they are not investing in mutual funds because of their bitter past experience, lack of knowledge, lack of confidence, difficulty in selection of scheme, inefficient investment advisors. Various factors like risk, liquidity, mode of investment, schemes of the investment, safety, profitability, satisfaction and Income will affects the investment decision.